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For Craft Brewers, Distillers and Cideries

The CRM for Off and On Premise.

About Us

Our expertise in both the alcohol beverage industry and Software as a Service (SaaS) technology helps us focus on the needs of the Craft Owners, Managers, Sales Team or Sales Agency. Craft CRM is specifically designed for the day to day On & Off Premise requirements of the Craft Brewers and Distillers.

Specialists in the configuration, data migration, customization, implementation and integration of Zoho CRM & Zoho Expense for the Craft Industry.

Product, territory and market updates, data services, staff training and tier I & II support of your Zoho CRM.

Providing real-time sales metrics, actionable insights and communication, custom reporting and collaboration tools for Owners, Managers and Sales Staff.

Owners/Managers

Owners/Managers will appreciate Zoho's full suite of reporting including latest account activity, tap/shelf positioning and sales activity. These reports can be fully customized by date, account type, territory, Sales Rep or product. As well Zoho CRM can document sales visits via check-in, calls & emails while in the field even while offline or out of network coverage.

Sales Reps

Zoho allows Sales Reps to manage accounts and prospects, schedule appointments, enter date stamped call notes, view customer sales data, product shelf/fridge positioning and delivery or onsite instructions via their smartphone. Sales Reps can save time and do away with weekly status reports as Zoho will populate custom reports in real-time which can be shared online or emailed via PDF/ Excel programmatically.
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Craft CRM allows sales professionals to go real-time and paperless.

Manage accounts, contacts and prospects, schedule appointments, check-in with geo-located and date stamped, searchable call notes.

Fully Featured. Full of Context.

Connect in real time with customers and prospects, across all channels via email, phone & text inside CRM. Save time and do away with weekly status reports as Zoho will populate custom reports in real-time .

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Take Craft CRM with you wherever you go.

Always stay updated with your sales activities. No internet connectivity? Not to worry! You can view customers, contacts, shelf positioning and more with the iOS / Android mobile app.

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We customize your CRM to fit your needs.

Each business is different, and so is yours. We customize Zoho CRM with Off & On Premise fields, filters and views to suit your exact business and regional needs.

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What people say about Craft CRM.

Case Study - Red Truck Beer Company uses Zoho CRM in & out of the brewery

David has done an excellent job for us in many ways. As an outside consultant he was able to break down walls that existed between different users and share best practices that would work for all. David is timely, responsive, knowledgeable and helpful in analyzing our needs and providing exceptional customer service.
Every once in a while, someone exceeds your expectations. That's how I feel about the work David did for us at the Red Truck Beer Company in Canada and the US.

Jim DoddsVice President of Operations at Red Truck Beer Company

David and Craft CRM are extremely knowledgeable. What I find most impressive when working with him is his ability to translate our Craft Industry requirements into technical solutions. Most people who are are as technically strong as David do not necessarily have his grasp of business realities and practical use.

I highly recommend Craft CRM.

Dwayne StewartCEO - BC Hop Co. & Kinloch Naturals Ltd.

"You have set us up for success. So so grateful, Tauna."

Tauna ArnoldVice President, Barrio Brewing Company

Thank You! I would like to personally thank you for your outstanding product and ongoing support.

TriggerOperations Manager, Off the Rail Brewing Company

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Frequently asked questions

Q: What is CRM?
A: An acronym for Customer Relationship Management, CRMs  are designed to improve customer service. While the term refers to a systematic approach to handling customer relationships, it has also expanded to refer to a holistic approach to business strategy.
Q: How secure is my data with Zoho?
A: Zoho servers and infrastructure are located in the most secure types of data centers that have multiple levels of restrictions for access.Zoho employs state of the art firewall protection on multiple levels eliminating the possibility of intrusion from outside attacks. Zoho deploys anti-virus software and scans all access 24 x7 for suspicious traffic and viruses or even inside attacks.
Q: What happens if I'm in a dead zone with no internet access?

A: You can continue to work with the application even when your mobile is offline or out of network coverage. You can access the CRM records stored locally in your iPhone device and also add, modify and delete records. The application will automatically synchronize the changes made while offline into your online account, when your mobile device reconnect to the network.
Q: Who's behind Craft-CRM / Deca Consulting?

A: David Clarke:  https://ca.linkedin.com/in/davidaclarke
From 1995-2000 David helped build the Appleton Jamaica Rum Brand in Canada. In 2000 he left the Alcohol Beverage Industry and moved to Silicon Valley and joined MGI Software in marketing and business development roles working with consumer and enterprise imaging solutions which included, PhotoSuite 4, MGI VideoWave and PhotoVista and the Enterprise products Reality Studio and Zoom Image Server.
David's worked with technology start-ups since 2005, a few of the projects he was involved in were searchforvideo.com, noot and @follow while hardly well known names, you will recognize the brands that ultimately won and have become the gold standard & default in their given spaces... YouTube, Meebo and Twitter.

Currently Craft CRM's client list includes Craft Breweries, Distillers & Cideries in Canada, United States and Australia.
Q: Who's using Craft CRM?
A: Currently Craft CRM's client list includes Craft Breweries, Distillers & Cideries in Canada, United States and Australia.

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